Web 2 Print
CASE STUDY 1
Horton Housing Association registered as an Industrial and Provident Society in 1985, working in partnership with other registered housing associations to meet a specific range of unmet housing and support needs in the Bradford area. PlatinumHPL have supported them for a number of years by producing general printed stationary, report and accounts, handbooks, business cards, folders, display stands and posters.
Cost of internal artwork production was increasing due to expansion, maintaining of brand guidelines for many internally designed and produced documents proved difficult and time consuming to manage.
After a demonstration of the PlatinumHPL web2print solution it soon became apparent these issues could be overcome quite easily, professional templates were soon created for
- Multi page course guides
- Event Posters
- Business cards
The client now simply logs in with their unique id (there are a number of user accounts all with different access rights). They then choose the product required and type in amended details, at the click of a button a real time proof is shown on screen. Once approved order qty details and delivery information are chosen and all work transfers into our production workflow for timely delivery.
CASE STUDY 2
SuperBreak has been a short break specialist for over 30 years. With a high level of knowledge, experience and passion, powering everything they do.
Over the years they’ve worked hard on building their portfolio, so that their customers have the freedom to book every element of their break, in one place; 2-5 star hotels, rail travel, Eurostar, flights and mini-cruises. From theatre tickets to sightseeing and events around the UK and overseas, they can provide the entire package for a unique and unforgettable short break.
Following a complete corporate re-brand the idea of ‘traditional business cards’ didn’t convey the message that Superbreak were wanting, fun forward thinking and modern. With a portfolio of exciting and beautiful destinations available through SuperBreak, they wanted all (business card) users, to have the ability to personalise the reverse of their cards with images of their favourite personal destinations. This would, not only create a sense of inclusion and fun but created talking points at presentation. We still however needed them to be cost effective and with a quick turnaround.
Platinum created a bespoke SuperBreak Web2Print programme which allowed a library of images to be uploaded. The user could then simply, select the required favourite images. With the simple click of a button a real time proof was seen on screen allowing the user to either send directly through checkout or to send a PDF proof for user approval. Once approved these would then be produced digitally on pre-agreed stock. This effectively gave them the opportunity to have a variation of up to twenty images throughout a standard order of 250 business cards etc.
It was also imperative that their marketing items were easily sourced by colleagues in their European offices. Platinum resolved this issue by ensuring all such items were available 24/7 through our Web2Print system. The relevant person now simply logs in with their own unique I.D, chooses the required items and with the click of a button the items are sent into production. This is not only simple but incredibly cost effective too.