To lift the profile of Belvoir in Otley and North Leeds through the design and print of publicity/promotional material within a restricted budget. All items used needed to be "on brand" and relevant to the property sector
PlatinumHPL identified large format posters (windows/external billboards), branded pens, notepads and clipboards as relevant products to both landlords and tenants. Crucially if distributed in the early part of the year (hive of activity for the industry) then this would be most likely to maximise return on investment.
The promotion contributed to steady growth throughout the first half of 2014 and helped Belvoir to establish itself as a premier property rental company in the area.