CASE STUDY 1
Bettys and Taylors of Harrogate is a family company based in Yorkshire. The company’s brands are Bettys Taylors of Harrogate and Yorkshire Tea. Bettys Café Tea Rooms are traditional tea rooms serving traditional meals with influences both from Switzerland and Yorkshire. Bettys have six café tea rooms across Yorkshire, their products are
handmade using high quality ingredients, usually sourced locally.
To create a “Special Events” brochure with a ‘luxury’ feel which could be mailed to Bettys customers within a restricted budget. The brochure needed to promote special events showcasing audiences and demonstrations from Yorkshires finest specialists. It also needed to exude quality and scream “high end” to be consummate with the Bettys brand. The preferred stock for the cover was Key Colour which is a premium priced board and took the project over budget.
PlatinumHPL overcame the cover problem by specifying a natural, uncoated board and printing it with special fast drying
inks – thus creating the effect of Key Colour but within budget. The interior was flooded with matt super sealer to
continue the understated elegance and luscious feel. The size recommended produced a unique look but allowed
mailing costs to be controlled and postage discounts to maximised.
A “Top End” piece of collateral, delivered on budget and on time.
CASE STUDY 2
Customer:Leeds City College is the largest Further Education establishment in the City of Leeds, West Yorkshire, England, officially opened on 1 April 2009 and now with around 40,000 students, 1,300 staff and an annual turnover of £78 million. The College was granted official status in January 2009 having been formed from three large colleges, Park Lane College, Leeds Thomas Danby College and Leeds College of Technology. The college is a member of the 157 Group of 28 high performing state sixth form colleges and colleges of further education.
Background Challenge:Previous versions of their prospectus had been bright and vibrant using traditional coated papers, managing to maintain good skin tone. The shift to uncoated papers and their more tactile feel lead to investigations on those stocks. However it soon became clear use of these papers could prove limiting in terms of colour reproduction, leading to a real concern for loss of vibrancy, impact, detail and a dull skin tone.
PlatinumHPL was chosen as the selected printer due to our innovative HUV print method, the first of it’s kind in the UK.
The technology provides:
• Sharp image quality even on uncoated papers and boards
• Extreme rub resistance
• Enhanced image colour reproduction as the HUV drying technology (curing), combined with GMG colour management, produces the highest level of colour stability with incredible results
• 63% less power consumption than a traditional printing press
• 75% reduction in CO2 emissions
• No sealer required.
• A high quality brochure
• No loss of colour reproduction
• Excellent detail using new, more fashionable, uncoated and tactile papers
• Superb feedback from both the client and recipients