Bettys and Taylors of Harrogate is a family company based in Yorkshire. The company’s brands are Bettys Taylors of Harrogate and Yorkshire Tea. Bettys Café Tea Rooms are traditional tea rooms serving traditional meals with influences both from Switzerland and Yorkshire. Bettys have six café tea rooms across Yorkshire, their products are
handmade using high quality ingredients, usually sourced locally.
To create a “Special Events” brochure with a ‘luxury’ feel which could be mailed to Bettys customers within a restricted budget. The brochure needed to promote special events showcasing audiences and demonstrations from Yorkshires finest specialists. It also needed to exude quality and scream “high end” to be consummate with the Bettys brand. The preferred stock for the cover was Key Colour which is a premium priced board and took the project over budget.
PlatinumHPL overcame the cover problem by specifying a natural, uncoated board and printing it with special fast drying
inks – thus creating the effect of Key Colour but within budget. The interior was flooded with matt super sealer to
continue the understated elegance and luscious feel. The size recommended produced a unique look but allowed
mailing costs to be controlled and postage discounts to maximized.
A “Top End” piece of collateral, delivered on budget and on time.