Is Graphic Design more imporant to your business than you think?

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When setting up your business you will have taken lots of time to think about your brand and your logo to make sure you have got it just right.  For this you will have probably chosen an expert graphic designer to help you make your thoughts and hopes a visual reality.  Getting it right can make all the difference.  These 6 points below can emphasise just how important graphic design is to your business.

Brand Recognition

The first thing people see is your company logo.  This expands to every part of your business, so it's important to make sure that it is functional, attractive and professional.  You must make sure that your brand provides an instant connection to the outstanding products and services that you offer.  An excellent graphic designer can help you to forge that kind of connection with your customers through your brand.

Company Unity

Company staff will be surrounded by stationary, uniforms, literature, signage, websites and more on a daily basis with your company branding.  Employees will need to band together and buy into the idea of the design in order to represent the brand successfully.  Building your company identity starts on the inside, so brand commitment from staff is essential.  A good graphic designer can strengthen that sense of commitment and unity.


You will want your company to make a great first impression on clients, vendors and other entities and like most things; your logo only has a fraction of a second to make a first impression.  A cheap looking design will cast an unfavourable light on your business and it can be difficult to break the impression that your company isn't professional.  Don't let this be the thing to keep customers away.


The usefulness of graphic design extends beyond your logo and website.  Graphic design can produce visual aids that will help you communicate your ideas.  An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid brand misunderstandings.

Efficiency and Productivity

Badly designed graphics can negatively impact worker productivity and general workplace efficiency.  Your website is a prime area for bad design to be noticed most obviously.  A practical design should include useful features, such as easy navigation, legible fonts and appropriate colours.  A website with blinding colours, tricky fonts, or hidden navigation will be a headache for clients and employees and this will easily put customers off using it and therefore go elsewhere.  The easier you can make it for your customers to recognise and understand you , the more likely they are to buy from you.


Badly designed graphics can be very costly. 'buy cheap, you buy twice', and this is definitely true for graphic design.  The right designer will work to your budget and specification creating something that is right for your company and your brand.

Ignoring your company's graphic design needs could be a costly mistake, both visually and by having an impact on customers and their perception of your brand.  Utilizing an appropriate design can improve every aspect of your business which can only be a positive thing.

Please do consider the six reasons listed above before underestimating the importance of a good graphic designer for your business.