4 Tips to get the most out of your Promotional Product Marketing

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As a business it is important that your investments work for you and promotional products are no exception.  We all want our customers to talk about our brand, but are your products relevant to your target audience?

Allocating funds towards a promotional product-related marketing strategy can dramatically improve sales, but how do you do this without breaking the bank?  Here are 4 tips to help.

1. Gear inexpensive products towards specific industries

It is important to know your clients or target audience and the work they perform on a daily basis.  A small business can save time and money by selecting simple promotional products that will be used on a daily basis by their clients.  Customised travel mugs are great, but if you dig a little deeper you can make your products even more specific and useable to customers.

If you are targeting industries such as construction or engineering, with a heavy numerical focus, give business gifts like calculators, rulers, pens and pencils.  These will add value to workers who will use them on a daily basis and in return associate them with your business, instead of throwing them away.  Products like these need to be durable, not expensive.  Why offer gold-plated rulers when stainless steel is more practical, not to mention cheaper.

2. Release limited promotional items around special times of the year

This is a fantastic strategy for any company sending out their promotional items.  Your target audience will come to regard a once-a-year promotion as a hot commodity and be desperate to get their hands on it.  The best part is this could be anytime of the year.

Desk calendars always work well with customers calling to get 'spares' and relying on a supply for the New Year.  The best thing is these promotional items don't have to be expensive.  A desk calendar is perfect for a yearly corporate giveaway, not to mention practical.  It is a simple but effective way to get your brand in front of your customers all year long.

3. Give our promotional products instead of business cards

Getting your business card to stand out from the rest is difficult.  People go to events and come away with stacks of business cards that they might, if lucky, flick through and contact you.  Stand out from the crowd and give out promotional products with contact information and service offerings.

Offering incentives, such as a discount, for using the promotional item is also a good way to draw in business as well as get people talking.

4. One good personalised business gift is better than a hundred average ones

Selecting one good, high quality gift that customers will find useful and carry with them on a daily basis, remembering your business, can be very beneficial. Choosing a gift of high quality and with a long shelf life, meaning it can be used over and over again will keep your brand in the forefront of your customers mind.  Although these gifts are often more expensive, the return on investment to a small business can be very rewarding.

Quality is just as important as quantity for small businesses looking to save money on promotional marketing.  By following these 4 simple steps, your business can enjoy maximum success with minimal cost.

Take a look at the PlatinumHPL Promo catalogue to get some inspiration today.