Case Study Design





G2 Speech is the specialist in the world of speech, digital reporting, and document creation. Established by two experienced people from the medical world, they started G2 Speech in 1998. Providing easy to-use speech to text solutions, to hospitals, GP practices and the legal industry. Their digital dictation and speech recognition software enables professionals to save time on reporting, improve turnaround times and increase productivity. Through this approach, they have over 22,000 satisfied customers. These users are supported from G2 offices in the Netherlands, Belgium, England and Ireland.

The Problem:
Upon appointing a U.K. based Communications Manager, G2 were aware that as their company was growing around the globe, it was imperative that their Brand I.D was current, effective and most importantly, communicated their services across the different nations. The current branding was dated, lacking in multi-national impact without branding control.

The Solution:
After initial consultations a brief was created. PlatinumHPL offered a number of alternative designs,
pitching against other agencies we were chosen to create a fresh branding, that was easily adaptable across the many services and products that G2 offered. It was also imperative that all G2 offices, regardless of where they were based, managed to convey the same fresh branding through all client facing items. PlatinumHPL were able to supply them with corporate stationery, business cards, folders etc. They also required the correct branding to be reproduced on their exhibition stands, corporate gifts and website. With PlatinumHPL’s expertise in these areas too we supplied all of these items with our high level of colour and brand control.

It was also imperative that their marketing items were easily sourced by colleagues in their European offices.
PlatinumHPL resolved this issue by ensuring all such items were available 24/7 through our Web2Print system. The relevant person now simply logs in with their own unique I.D, chooses the required items and with the click of a button the items are sent into production for timely desptach. This is not only simple but incredibly cost effective too.

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